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"The first spokeswoman for
the revolution was a woman whom many
feminists would be loath to claim as one of
their own, but of the two best-sellers on
women's condition - Helen Gurley Brown's Sex
and the Single Girl, published in 1962,
and The Feminine Mystique, published
a year later - Brown's was in many ways the
more radical (...) Brown went further and
announced that marriage was unnecessary and
that a new life was already possible, the
life of the single, urban, working 'girl.'
Brown's book was a gushy guide to
selfimprovement, in the style she later
immortalized in Cosmopolitan (...).
Brown was way ahead of her time; the
skirt-suited, full-time career woman, for
example, would not emerge as a feminine role
model until well into the seventies.
(...)
Sex and the Single Girl argued
simultaneously for women's financial
independence and sexual liberation (...) This
was, for many women in 1962, a major news
item, almost as if a cure had been found for
a fatal illness: 'Nice' girls, meaning
middle-class girls in pink or white-collar
jobs, not 'sluts' or 'whores' were having
affairs and they were surviving.
(...)
Within a few years after the publication of Sex
and the Single Girl, the single,
sexually acquisitive way of life for women
would no longer require book-length
vindication. By 1964, there were enough
single girls (and envious married women) to
warrant Helen Gurley Brown's transformation
of the failing, family-oriented magazine Cosmopolitan
into Cosmo we know today. The first
singles bars (...) opened in Manhattan's
Upper East Side, and new words entered the
American vocabulary: 'relationship', to
accomodate both marriage and 'affairs' (...).
The commercialization of singles' needs -
through bars, resorts, magazines, etc. -
helped create a singles culture and
identity"
(Barbara
Ehrenreich/Elizabeth Hess/Gloria Jacobs
"Re-making love", 1986, S.56-60)
"A stratetic guide to
dating, work, beauty and finance"
(Melissa Hantman in
Salon.com vom 26.09.2000)
"Sex and the City" in der Tradition von "Sex and the Single Girl"?
"The life of single women
in the big city has had a powerful hold on
our psyches since Helen Gurley Brown's
Zeitgeisty book 'Sex and the Single Girl' in
the '60s (...). But the single heroines in
today's popular imagination are worlds apart
from Helen (...) and an even farther cry from
their old-maid aunts. They're well dressed,
well paid and sexually gratified. "
(Yahlin Chang & Veronica
Chambers in der Newsweek vom 02.08.1999)
"Brown may be the godmother
of the contemporary sexpert industry. Sex and
the City seems to owe much - including
perhaps its title - to Brown"
(David Plotz in Slate.com
vom 07.04.2000)
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